CRT-550 RELIABLE TEST CRAM | CRT-550 TEST DISCOUNT VOUCHER

CRT-550 Reliable Test Cram | CRT-550 Test Discount Voucher

CRT-550 Reliable Test Cram | CRT-550 Test Discount Voucher

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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q12-Q17):

NEW QUESTION # 12
Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?

  • A. When to send the email
  • B. How to determine engagement
  • C. Who the offer come from
  • D. What the offer will be

Answer: B

Explanation:
Explanation
To send a special discount offer to engaged customers on their email list, Northern Trail Outfitters should resolve how to determine engagement prior to generating the audience. Engagement is a measure of how customers interact with emails, suchas opens, clicks, or conversions. Different criteria and thresholds can be used to define engagement, such as recency, frequency, or duration of interactions. Determining engagement will help Northern Trail Outfitters segment their audience and target their offer more effectively.
What the offer will be, when to send the email, and who the offer come from are important factors for designing and delivering the email, but they are not relevant for generating the audience based on engagement.
References: https://help.salesforce.com/s/articleView?id=sf.mc_es_engagement_split.htm&type=5


NEW QUESTION # 13
Northern Trail Outfitters (NTO) is launching a new campaign, driving it to redesign its data structure. NTO needs to change the cardinality between two data extensions inside Contact Builder.
What are two consequences of this change? Choose 2 answers

  • A. One of the data extensions must be deleted from the attribute group in order to change the cardinality.
  • B. All scheduled sends using a filter based on one of the data extensions should be reviewed.
  • C. All filters created before will adapt automatically to the new cardinality.
  • D. A contact may NOT show up in the filter based on one of the data extensions.

Answer: B,D


NEW QUESTION # 14
Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?

  • A. Use Automation Studio with a random split activity.
  • B. Create a random data extension within Email Studio.
  • C. Create a random data extension within Contact Builder.
  • D. Use Journey Builder with a random split activity.

Answer: A

Explanation:
A random split activity is an automation studio activity that randomly splits a data extension into multiple groups based on percentage or number of records. It can be used to create test groups for different messaging strategies or to segment a large audience into smaller batches for sending. It can handle up to 12 groups and up to 50 million records per group. References: https://help.salesforce.com/articleView?id=sf.
mc_as_random_split_activity.htm&type=5


NEW QUESTION # 15
Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thankyou_customers.
How would they set up the Import Activity to know the name of the file?

  • A. Set File Naming Pattern to %%AUTOMATED_FILENAME%%
  • B. Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%
  • C. Check the 'Use filename from Automation' checkbox
  • D. Filename is automatically passed to Import Activity with File Drop Automations

Answer: B

Explanation:
The file naming pattern is a setting in the import activity that specifies how to identify the file to import. If the file name changes every time, but has a consistent prefix, the %%BASEFILENAME_FROM_TRIGGER%% variable can be used to match the file name based on the prefix. For example, if the file naming pattern is set to thankyou_customers_%%BASEFILENAME_FROM_TRIGGER%%.csv, it will match any file that starts with thankyou_customers_ and ends with .csv. References: https://help.salesforce.com/articleView?id=sf.
mc_as_import_file_naming_conventions.htm&type=5


NEW QUESTION # 16
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?

  • A. Use a Query Activity in Automation Studio to create a segment before entering the journey.
  • B. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.
  • C. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.
  • D. Use a Data Extension Entry Source with an applied filter based on recent member activity.

Answer: A


NEW QUESTION # 17
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